How Vietnamese Fashion Found Its Way Into Our Wardrobes

Start with those PUSH PUSH trousers filling your phone screen. Below the waistband, the legs open wide, fine vertical stripes running their length. Even an ordinary T-shirt looks different above them. You might remember the trousers before you learn where the label comes from: Ho Chi Minh City.^[34][37]

There is a good twist to their story, too. PUSH PUSH initially had women in their twenties in mind. Its striped trousers brought in male customers as well, taking the label beyond the wardrobe it had originally imagined.^[35]

Cut to KATSEYE onstage and the picture changes: straps, short skirts and flashes of colour. Open a GIA Studios lookbook and there are long draped panels, cream shirts and roomy trousers. All have Vietnamese roots. They offer very different ideas about getting dressed.

That variety is what makes the scene worth exploring now. In 2026, Vogue Business followed K-pop wardrobes back to their designers, Condé Nast Traveler placed independent labels within Ho Chi Minh City’s cultural landscape, and Inside Retail followed streetwear to Bangkok. For readers in Taiwan, one point of contact is closer still: PUSH PUSH has already collaborated with Taiwanese retailer FLOM_.^{[06][12][13][38]}

So how did Vietnamese fashion find an audience abroad? Look at the clothes first, then follow the people, music and shops around them. The story has been unfolding for years, with new names still finding their way in.

The PUSH PUSH trousers that found an unexpected audience

Puhi, the founder of PUSH PUSH, came from an industrial electrical engineering background. Speaking to JUKSY during a visit in 2026, she recalled joining a clothing brand in Ho Chi Minh City and learning garment-making from the beginning. Those exaggerated trousers become a little more interesting when you know their creator once stood entirely outside fashion.^[36]

In an earlier interview, published in 2024, Puhi said the label officially launched on April 14 that year. It initially focused on women in their twenties who liked sporty, street-influenced clothes. Stripes Pants exceeded the team’s expectations by attracting men interested in unisex trousers. The label’s current introduction still singles them out as a style worn by both women and men.^[34][35]

PUSH PUSH works in the space between familiar and exaggerated. Stripes, polos and shirts are easy to recognise, but the proportions can be expansive. Fitted womenswear shares the wardrobe with broad trousers. The official Version 2 product page shows the trousers on women and men, making it possible to compare complete looks and upper-to-lower-body proportions.^[34][37][39]

One useful detail: the label describes its current Striped Pants Version 2 as denim. Calling every broad, neatly striped pair “suit trousers” misses that everyday foundation. The interest lies in where the polished stripe meets the generous streetwear shape.^[37]

Taiwan has already become part of the story. In December 2025, PUSH PUSH and FLOM_ collaborated on a Taichung pop-up, bringing the wide trousers together with a joint T-shirt incorporating the new store’s coordinates. A local address became part of the design, giving the cross-border encounter something tangible to wear.^[38]

There is more than one way to wear a polo

Keep exploring beyond PUSH PUSH and the streetwear wardrobe quickly gets bigger.

Hades opened in 2016. Its account of the early years describes loose shapes alongside experiments with reflective treatments and tie-dye. Today, the Dune Stripe Polo offers another expression: brown-and-cream horizontal stripes, a collar and chest embroidery on a relaxed body. A familiar collared shirt takes on an easier rhythm.^[02][15]

DirtyCoins moves closer to music and football imagery. In its styling, a dark jersey meets camouflage shorts, white socks and a headscarf. The sporting references have left the pitch. The label began in 2017 and supplied clothing to contestants on the third season of Vietnamese rap competition Rap Việt in 2023. Here, the connection with music has actual performers and audiences attached to it.^[03][26]

Levents puts women and men in a shared world of relaxed sportswear. Its blue-and-white striped long-sleeve polo has a short, broad body with chest patches and embroidery. The collar is familiar, but the proportions differ again. A boxy shape comes from adjusting width and length together; it is more deliberate than simply sizing up.^[04][16]

T-shirts, polos, jerseys and wide trousers pass between these labels, with each placing emphasis somewhere different. Start with a garment you already know, then compare the shoulder, hem and complete look. The differences become easier to see.

Fancì Club puts flowers on a menswear shirt

Further along, the clothes move closer to the body.

Fancì Club’s sheer layers, gathered fabric and soft lines are immediately engaging in photographs. In a Vogue Japan interview, Duy Tran discussed his beginnings with vintage and reworked clothes, and the role of draping in his process. Follow the way fabric turns around a body and there is plenty to hold your attention beyond the celebrity credits.^[25]

SS26 “Renaked”, presented in 2025, brought that language into the label’s first menswear line. The Morph Collared Shirt is white and crisp, with a long cluster of detachable flowers hanging at the chest. Very wide pinstripe trousers complete the official look. The shirt remains recognisable, while the flowers change what you notice first.^[09][28][29]

Place it alongside the womenswear combination of red lace and pale lilac corsetry and a fuller world appears. Body, decoration and proportion move between the two, finding different ways to perform.

La Lune gives a pair of jeans bat wings

La Lune has an even stronger sense of character. Vicki Virus, also known as Quách Đắc Thắng, founded the label in late 2017. It uses “demi-couture” to describe a detail-led approach to limited production.^[14]

The Bat Wings Jeans make an excellent introduction. High-rise, wide-leg denim supplies the familiar foundation; wing-shaped panels project from the outer legs. One unusual outline can change an entire look, while leaving plenty of ordinary wardrobe around it.^[27]

For KATSEYE’s 2026 Governors Ball wardrobe, that imagination grew into a group image. Black grounds the clothes, with red, magenta, blue, purple and lime distributed across the members. Straps, metal rings, short skirts and long gloves echo one another. From a distance, the looks belong together; close up, each has its own details. La Lune’s official post credits stylist Katie Qian, putting a name to part of the collaboration behind the image.^[31]

Music imagery can open a large window onto a label. Beyond it lie complete collections, intricate work and everyday pieces. In a recent interview, Fancì Club’s Duy Tran discussed the different roles of expressive designs and more accessible clothes. A stage look can start the curiosity. The surrounding collection gives it somewhere to go.^[07]

GIA Studios turns the volume down

After flowers, lacing and bat wings, a GIA Studios lookbook asks the eye to slow down. Where does the fabric fall? Where is the waist placed?

Founded in 2018, the Vietnamese womenswear label builds its wardrobe around contemporary tailoring. A Fall 2026 look layers a long black drape over cream shirting and wide trousers.^[10][30]

You might notice a single line first, then realise it comes from the way two garments sit together. For people who already love shirts, jackets and broad trousers, this can be a particularly natural way into Vietnamese design.

The map also stretches beyond Ho Chi Minh City. Subtle Le Nguyen designer Nhat Viet moved from Hanoi to Ho Chi Minh City. Working on a mannequin, he likes to follow where the fabric goes and let a shape emerge. He has also recalled how opportunities with SSENSE and Moda Operandi during the pandemic helped sustain the label. Buyers and clothing rails have their own part in opening doors abroad.^[41][42]

Before the international attention there was a local scene

Rewind and some of these clothes were being sold online or from their makers’ homes.

In a 2026 Esquire Vietnam interview, The New Playground founder Lana recalled meeting young people working that way around 2015, many still students. She wanted to give their labels somewhere people could walk in and encounter the work. The New Playground opened in 2017.^[01]

It is a useful scene to keep in mind. Some names now appearing together in international coverage had been working within their own city for years. Others arrived later. When we first notice a label and when its story began can be quite different dates.

A few moments along the way

• Around 2015: Lana recalls meeting young brands selling online and from their homes, an experience that fed into The New Playground.^[01]

• 2016–2017: Hades opened, DirtyCoins began and The New Playground opened its doors. La Lune was founded in late 2017.^{[01][02][03][14]}

• Around 2020–2021: Work with BLACKPINK’s styling team for Fancì Club, and Aespa stage clothing for La Lune, became points of international exposure recalled in designer interviews.^[06]

• 2023: DirtyCoins supplied clothing for Rap Việt contestants, connecting its wardrobe with the local music scene.^[03]

• 2024–2025: PUSH PUSH launched; Fancì Club opened its first Ho Chi Minh City flagship and held its first runway show in Vietnam. Rue Miche developed L’Édition, while PUSH PUSH collaborated with FLOM_ in Taichung.^{[07][17][35][38]}

• 2026: Fancì Club held a New York showroom. In September, Heavy Pop brought several Vietnamese streetwear labels to Bangkok’s Siam Discovery, giving overseas visitors a chance to see the clothes in person.^[08][13]

You saved the picture Now where is the rest of the collection

A celebrity photograph can introduce a name. Browsing a rail of clothes offers something else.

The New Playground brought separate labels into one setting, turning discovery into a physical route. PUSH PUSH’s Vietnamese website now lists its own store and a location within The New Playground. Sometimes a fashion scene grows through something as practical as a place where someone can take a garment off a hanger and look at it.^[01][40]

Rue Miche offers a different browsing experience. L’Édition, formally inaugurated on October 3, 2025, brings womenswear, contemporary gender-neutral design, accessories and lifestyle objects together. A first-time visitor can find a silhouette they like before learning every label’s name.^[17]

International points of entry have multiplied. Fancì Club lists stockists including SSENSE, Paris’s MiMa and New York’s Hauteline. GIA Studios lists Lane Crawford, South Korea’s 10 Corso Como and Nordstrom in the US. Fancì Club also held a showroom in New York in June 2026, presenting the collection to buyers and media.^[08][11][24]

Womenswear label LSOUL adds another cross-city route. In a report published in April 2026, ELLE documented its second appearance at Shanghai Fashion Week, presenting L’amour; Bangkok’s EmSphere also lists LSOUL in its official store directory. Beyond the runway, a shop people can enter creates another way to meet the label.^[43][44]

Streetwear can move through neighbouring cities, too. Heavy Pop’s September 2026 pop-up at Siam Discovery featured Stressmama, DirtyCoins and Hades, among others. These settings offer the possibility of moving from “I have seen that online” to “I have tried it on”.^[13]

Photographs, features and stockist lists record different kinds of visibility. Sales and staying power will need to be judged label by label. What is already interesting is the expanding range of places where these clothes can be encountered.

Taiwan is already part of the conversation

PUSH PUSH’s collaboration with FLOM_ gives this chapter a concrete beginning. A Taiwanese retailer brings its customers and styling context; a Vietnamese label brings a distinctive silhouette. Together, they make a collaborative piece. Crossing a border gives the clothes another local story.^[38][39]

Taiwanese labels have their own routes worth considering alongside it. In a 2020 interview, NAMESAKE connected its family’s agricultural business, experiences across cities and basketball with its work. Agricultural sacks and rice-bag textures became design references. Before developing the label, the brothers had introduced other designers and built a community through NE.SENSE.^[18][19]

GOOPiMADE connects designer retail, its own label and physical space. Its official stockist list extends across Asia, Europe and Australia. September 2026 opening coverage describes GOOD!CAVE as a new space linking Store, Gallery and Room, bringing clothes, sound and design objects together. It gives newcomers another way to understand the label’s taste.^[20][21][22]

Seen together, the cases suggest useful moves for Taiwan: photograph distinctive clothes clearly, so styling connects with everyday wearing; give musicians, stylists and retailers reasons to work together again; and help someone who has just discovered a name find the rest of the collection.

Different clothes need different settings. Stage commissions, tailored womenswear and everyday streetwear come with their own prices, production rhythms and customers. The useful comparison begins with the work and where it belongs.

Next time look at one more full outfit

For ARVO WORLD readers interested in Modern Classic, unisex dressing and sporting references, there are familiar ways into this journey: striped trousers, polos, white shirts and denim. A change in proportion, decoration or styling gives an everyday garment another city’s expression.

The next time a Vietnamese label appears on your screen, look a little further. See what goes above the trousers, how a flower travels from womenswear to menswear, or how a stage detail finds a place in an everyday collection. You may finish with more than a saved celebrity look: a whole wardrobe you had not noticed before.

Questions readers may have

Is Vietnamese fashion the same as streetwear

Streetwear is one part of it. PUSH PUSH, Hades, DirtyCoins and Levents each rework everyday silhouettes. Fancì Club and La Lune offer more body-conscious and performative expressions, while GIA Studios provides an entry into contemporary womenswear tailoring. These are ways of looking at the work, and labels can cross between them.

Did PUSH PUSH start as a unisex label

In its 2024 interview, the team described an initial focus on women in their twenties. Stripes Pants then attracted male customers, too. The label still presents those trousers as a cross-gender style; that does not mean every garment in its collections has the same cut.

Why am I seeing more Vietnamese labels now

Local shops, music collaborations, celebrity styling, international retailers and media coverage provide different points of discovery. Those relationships have accumulated over years, with new labels continuing to arrive.

Are they all inexpensive alternatives to Japanese or Korean brands

Positioning, design and production vary considerably. Look at complete collections, measurements and product information before deciding what suits you. Country of origin alone will tell you little about a garment’s price or quality.